Coming September 8, 2026

Every leader is wearing one of these jerseys. Most don't know which one.

Are you optimizing for Return on Investment or Return on Ego?

Win or Win gives founders, CEOs, and executive operators a system to configure the Starting Five around 5 roles, 15 archetypes, and 3 orientations.

5-Minute Interactive Diagnostic10 Key DecisionsPersonalized Reading Path
Win or Win: Your Playbook for the Starting Five to Align, Lead, and Scale Your Business book cover
The 5x3 System

5 Roles. 15 Archetypes. 3 Orientations.

Every leader operates through a primary role and orientation under pressure. Understand where your team aligns and where hidden bottlenecks form.

Advance Praise

What Operating Leaders & Investors Say

Tested in the trenches across enterprise credit, growth capital, and multi-cycle business scaling.

Working with Tamika, I know her to be an extraordinary leader in business and the not-for-profit world. She has demonstrated the ability to configure and mobilize diverse, multidisciplinary teams to make the impossible happen.

Kenneth M. Fisher

Former EVP and CFO, Noble Energy

Tamika’s writing style is tantamount to corporate parables—the points are effectively packaged in relatable stories. Only someone who has been there and done that could have written this book. Tamika’s 5x3 is tantamount to legendary 49ers coach Bill Walsh’s West Coast Offense. Fundamentals are foundational; however, differentiation is evolutionary. Leaders only get the best from their teams when position proficiencies reconcile with both the business life cycle and target market landscape.

John A. Lanier

CEO, Middle Market Methods

After leading global organizations, serving on public company boards, building my own firm, and competing on successful sports teams, I’ve learned one consistent truth: Winning teams are rarely the ones with the most talent. Winning teams are the ones where everyone knows their role, plays it fully, and trusts their teammates to do the same. Win or Win gives leaders a practical system to build trust, accountability, and high performance.

Darryl Wilson

Founder, The Wilson Collective

As a founder, multi-time CEO, and investor, I’ve watched misaligned leadership teams silently destroy businesses that had every reason to succeed. Win or Win gives leaders what most frameworks don’t: a common language, an objective lens, and the self-awareness to know what their business needs at every stage. Tamika has written the book I wish every leadership team I’ve ever worked with had read first.

Robert Swanson

Director, Intrinsic; Founder & Former CEO, RAS & Associates

Tamika Tyson Initial Logo

Tamika Tyson

Founder, SCALE | Former Global Head of Credit

About the Author

25+ years in high-stakes rooms where margin for error was low.

Tamika Tyson has spent over twenty-five years in rooms where the stakes were high and the margin for error was low, from underwriting small business loans to leading global credit risk strategies and managing over a billion-dollar portfolio across five continents through five economic cycles.

As the former Global Head of Credit at a publicly traded company and founder of SCALE, she advises CEOs, boards, energy companies, and investment firms on the structural conditions that drive execution, governance, and multi-cycle value creation.

Which player are you?

Stop playing in parallel. Discover your archetype, identify your team's blind spots, and configure your Starting Five to win.

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